June 30, 2009
Want to see a woodland caribou fight for its habitat, literally? The Canadian Parks and Wilderness Society launched an unusual new campaign this morning designed to raise awareness about the need to protect caribou habitat in the Canadian boreal forest. CPAWS calls the stretch of caribou habitat in Manitoba, Ontario and Quebec “the caribou belt,” and using a sports analogy, has created a video campaign that shows a caribou character fighting to maintain that belt. The first episode, which focuses on Manitoba, sees the caribou hero show off his karate skills against a worthy opponent, but are they enough to hold onto the belt? Visit www.caribouandyou.ca to find out, and for more information about the real fight to maintain woodland caribou habitat in Canada.